Comments on: When social networking goes wrong http://www.gyro.com/blog/when-social-networking-goes-wrong/ The world's largest independent business to business marketing agency Fri, 16 Mar 2012 17:03:44 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Doug Collins http://www.gyro.com/blog/when-social-networking-goes-wrong/comment-page-1/#comment-262 Doug Collins Thu, 05 Aug 2010 19:47:45 +0000 http://www.gyrohsr.com/blog/?p=889#comment-262 In the early, early days of television, the stations recruited the folks who produced for radio to produce their shows for them. And, so, in the archives you find productions featuring an ensemble reading a script on a sound stage, a la Prairie Home Companion. The storytelling and production practices evolved over time. Actors began acting scenes. Scenes were shot on location. And so on. Social media is in its formative stages—the days of the horseless carriage, before everyone in the neighborhood relented and converted the stables in the back yard to garages. What will the digital children of the future, twenty years from now, find quaintly alien about the early days of social media? My guess? The next generation will find the historical ties to one-to-many outbound marketing jarring, which today can give social media the feel of a barker channel on TV. The Tin Lizzies still scare the horses, and we have yet to convert the stables. In the early, early days of television, the stations recruited the folks who produced for radio to produce their shows for them. And, so, in the archives you find productions featuring an ensemble reading a script on a sound stage, a la Prairie Home Companion. The storytelling and production practices evolved over time. Actors began acting scenes. Scenes were shot on location. And so on.

Social media is in its formative stages—the days of the horseless carriage, before everyone in the neighborhood relented and converted the stables in the back yard to garages.

What will the digital children of the future, twenty years from now, find quaintly alien about the early days of social media?

My guess? The next generation will find the historical ties to one-to-many outbound marketing jarring, which today can give social media the feel of a barker channel on TV. The Tin Lizzies still scare the horses, and we have yet to convert the stables.

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