http://www.gyro.com/blog/the-future-of-magazines/ The world's largest independent business to business marketing agency Fri, 16 Mar 2012 17:03:44 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.gyro.com/blog/the-future-of-magazines/comment-page-1/#comment-81 Mike Tittel Thu, 07 Jan 2010 23:56:18 +0000 http://www.gyrohsr.com/blog/?p=543#comment-81 At some point technologies must converge into one USABLE and portable platform. If not we will all grow weary of wearing a holster filled with a Kindle, a cell phone, a Kindle and a computer! At some point technologies must converge into one USABLE and portable platform. If not we will all grow weary of wearing a holster filled with a Kindle, a cell phone, a Kindle and a computer!

]]> http://www.gyro.com/blog/the-future-of-magazines/comment-page-1/#comment-79 Dr Paul Meyer Fri, 01 Jan 2010 20:48:59 +0000 http://www.gyrohsr.com/blog/?p=543#comment-79 This, like the Amazon Kindle/Sony Reader/Barnes & Noble Nook/etc., is interesting but shouldn't we focus more on the mobile devices we already possess and the potential they have right now to deliver information to literally billions of people each and every moment of the day? Talk about opportunities. Of course the small-screen format of 2G and 3G (and soon-to-be 4G) mobile devices is challenging but look what has happened in Japan, with the mass popularity of novels delivered over mobile devices (five of the top ten bestselling novels in Japan in 2007 were delivered first over mobiles). And these are full-length novels of 100,000 words or more. To my mind it is not a question of which device is better but what is the best way to deliver meaningful content over the devices that billions of people already possess. This, like the Amazon Kindle/Sony Reader/Barnes & Noble Nook/etc., is interesting but shouldn’t we focus more on the mobile devices we already possess and the potential they have right now to deliver information to literally billions of people each and every moment of the day? Talk about opportunities. Of course the small-screen format of 2G and 3G (and soon-to-be 4G) mobile devices is challenging but look what has happened in Japan, with the mass popularity of novels delivered over mobile devices (five of the top ten bestselling novels in Japan in 2007 were delivered first over mobiles). And these are full-length novels of 100,000 words or more. To my mind it is not a question of which device is better but what is the best way to deliver meaningful content over the devices that billions of people already possess.

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