Check out this 8-minute video on what magazines might look like, soon. Eureka! Advertising creative lives.
Rick Segal
Chief Executive, North America
Global Practice Leader, B2B
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This, like the Amazon Kindle/Sony Reader/Barnes & Noble Nook/etc., is interesting but shouldn’t we focus more on the mobile devices we already possess and the potential they have right now to deliver information to literally billions of people each and every moment of the day? Talk about opportunities. Of course the small-screen format of 2G and 3G (and soon-to-be 4G) mobile devices is challenging but look what has happened in Japan, with the mass popularity of novels delivered over mobile devices (five of the top ten bestselling novels in Japan in 2007 were delivered first over mobiles). And these are full-length novels of 100,000 words or more. To my mind it is not a question of which device is better but what is the best way to deliver meaningful content over the devices that billions of people already possess.
At some point technologies must converge into one USABLE and portable platform. If not we will all grow weary of wearing a holster filled with a Kindle, a cell phone, a Kindle and a computer!