Posts Tagged ‘search marketing’

Thursday, August 13th, 2009

How to Boost B2B Search Marketing ROI

Thursday, August 13th, 2009

GyroHSR’s Global Director of Search Marketing Ryan DeShazer shows how to boost B2B search marketing ROI by combining paid search and SEO to quickly identify top performing keyword terms. http://blogs.business.com/b2b-online-marketing/2009/unified-strategy-b2b-search/

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Monday, July 20th, 2009

Mapping Search to Reach the B2B Buyer

Monday, July 20th, 2009

GyroHSR’s Ryan DeShazer shares key insights into B2B search marketing on Business.com’s B2B Online Marketing blog. Much more complex than B2C search, B2B search marketers must engage and influence multiple stakeholders to the purchase decision, overcome lengthy and sometimes complex consideration cycles, and mitigate any fears the prospect has over high costs and associated risks [...]

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