Posts Tagged ‘recession’

Monday, October 31st, 2011

Be on the Upswing During the Downturn

Monday, October 31st, 2011

In a time when everyone is cutting or pulling back budgets — and while your competitors are going silent — even a whisper sounds pretty loud.

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Wednesday, August 24th, 2011

Lifting Spirits to Launch a Product

Wednesday, August 24th, 2011

We saw this product launch as an opportunity to offer good news to an audience that has not seen and likely will not see much of for a long time. An emotional cord underlies the campaign titled “The weight has been lifted.”

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Monday, August 10th, 2009

Marketers Will Lead Us Out of Recession

Monday, August 10th, 2009

Sometimes you spend weeks working on a presentation, and it ends up that some spontaneous thought becomes the show-stealer. Such was the case when I opened the ANA conference on “B-to-B Marketing in the New World” earlier this week in Chicago. I’ve received dozens of messages from attendees since I returned. As I looked on [...]

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