Posts Tagged ‘mobile’

Thursday, May 3rd, 2012

Every b2b agency to benefit from tapping into mobile communication platforms

Thursday, May 3rd, 2012

Mobile technology is now prevalent across both the consumer and corporate spheres. Just two examples in the UK this week highlight the weight that smartphones, tablets and other such devices are being given in the professional sphere. The UK government is looking to introduce a tablet computer for every single MP in order to save [...]

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Wednesday, March 21st, 2012

8 Things Marketers Should Do Right Now on Google+

Wednesday, March 21st, 2012

Google+ is a playground for creativity, both socially and commercially. This was one of the biggest themes that Google’s Director of Global Marketing for Social and Mobile Advertising Rikard Steiber conveyed during his Social Media Week keynote at our offices in February. Much of the conversation revolved around how businesses should be using Google+. By [...]

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Wednesday, September 21st, 2011

The Importance of “Who” in B-to-B Search

Wednesday, September 21st, 2011

There’s an emerging holy grail for the data hungry among us in B-to-B marketing. Specifically, it’s in the search engine marketing realm, where user query activity informs the ultimate “database of intentions,” Google. What if I told you it was possible to now optimize search efforts based on B-to-B-specific targeting criteria, such as organizational size, [...]

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Tuesday, July 21st, 2009

Paperless Lufthansa

Tuesday, July 21st, 2009

I’ve recently experienced a genuine paperless travel experience. (Well, with the exception of my passport, but with iris scanning surely that’s not far off now.) I booked my tickets online and was sent my e-ticket confirmation by email. Then 24 hours before I logged on to lufthansa.com via my blackberry to check-in.

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