Posts Tagged ‘Insight’

Tuesday, January 5th, 2010

Ten Things…

Tuesday, January 5th, 2010

As the Sunday papers clamour to provide us with their predictions for the year ahead, I had a think about a few things the past 12 months have taught us / me. Here are ten to start with: 1/ 0.02mm is interesting in the right hands. Especially if those hands are the D&AD award winning [...]

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Monday, December 7th, 2009

Are you “Green” when it comes to the facts?

Monday, December 7th, 2009

GyroHSR recently surveyed 1,800 consumers to uncover their level of understanding and appetite for eco-friendly products and services. In the second phase of our research, entitled “Minding the Eco-Gap”, we’d like to uncover what marketers currently think about the green consumer. Our questionnaire comprises of nice short questions that should take no longer than 10 [...]

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Tuesday, August 4th, 2009

GyroHSR B2B Marketing Insight Report 2009

Tuesday, August 4th, 2009

We’ve just had printed and delivered our latest B2B Marketing Insight Report. This is an annual review of the B2B market that talks to senior decision makers in B2B marcomms to find out what they are thinking and doing. This is part of our commitment to thought leadership, walking the walk of the world’s leading B2B agency and creating a deeper understanding of the markets we and our clients operate in.

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Monday, June 29th, 2009

B-to-B Comes Of Age

Monday, June 29th, 2009

I always start any piece like this intending not to talk about the state of the economy as I am a great believer in self fulfilling prophecies, but it’s difficult not to talk about the ‘elephant in the room’. On the cusp of publishing our our third annual B-to-B Marketing Insight research project into the current trends in UK B-to-B marketing, I think the fact that the analysis of the reasons why our respondent base are so upbeat about the future paints a positive picture.

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