Posts Tagged ‘GyroHSR’

Wednesday, March 17th, 2010

B2B Brand v B2B Demand

Wednesday, March 17th, 2010

Manchester last month re-established itself as a powerhouse of world industry with a GyroHSR event entitled Brand v Demand. The gathering at Manchester’s stunning gothic Town Hall brought together the great and the good of B2B leaders to debate: “In recessionary times, do marketers tend to disinvest their brands in favour of short term demand [...]

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Tuesday, January 5th, 2010

Ten Things…

Tuesday, January 5th, 2010

As the Sunday papers clamour to provide us with their predictions for the year ahead, I had a think about a few things the past 12 months have taught us / me. Here are ten to start with: 1/ 0.02mm is interesting in the right hands. Especially if those hands are the D&AD award winning [...]

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Thursday, December 3rd, 2009

DIRECTOR OR CURATOR?

Thursday, December 3rd, 2009

The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]

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Monday, November 30th, 2009

Green Shoots of Recovery

Monday, November 30th, 2009

I think that I speak for all B2B marketers (both agency and clients alike) when I say that this year has been one of the most challenging years on record. Certainly in my time in the business, which scarily is rapidly approaching 18 years, I’ve not experienced operating conditions like this before. I distinctly remember [...]

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