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August 19, 2010
Twitter Utility – For Mum
My mum was down to see her new grandson a couple of weeks ago and asked me what I thought of Twitter. She had read about it in the Daily Mail and couldn’t understand why anyone would need to know that anyone was at Tesco, or that Stephen Fry was following Delia Smith.
I couldn’t really [...]Read More
August 13, 2010
B2B, B2C, B2G – It’s All Talent
Increasingly we are seeing reports which herald a more positive economic outlook. Avoiding the ominous double-dip which looms in the wings, a brighter horizon is a very real possibility. While this warrants some restrained relief, we in the agency world need to recognize that a change in approach is required to stay ahead of the [...]
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March 17, 2010
B2B Brand v B2B Demand
Manchester last month re-established itself as a powerhouse of world industry with a GyroHSR event entitled Brand v Demand. The gathering at Manchester’s stunning gothic Town Hall brought together the great and the good of B2B leaders to debate: “In recessionary times, do marketers tend to disinvest their brands in favour of short term demand [...]
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January 05, 2010
Ten Things…
As the Sunday papers clamour to provide us with their predictions for the year ahead, I had a think about a few things the past 12 months have taught us / me.
Here are ten to start with:
1/ 0.02mm is interesting in the right hands. Especially if those hands are the D&AD award winning team behind [...]Read More
Uploaded
May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
