gyro » digital age http://www.gyro.com/blog The world's largest independent business to business marketing agency Thu, 17 May 2012 19:05:45 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Switching Banks and Brand Loyalty in the Digital Age http://www.gyro.com/blog/switching-banks-and-brand-loyalty-in-the-digital-age/ http://www.gyro.com/blog/switching-banks-and-brand-loyalty-in-the-digital-age/#comments Thu, 29 Oct 2009 20:08:01 +0000 Rachel http://www.gyrohsr.com/blog/?p=482 I have a dilemma. I have become so dependent on my cell phone to integrate my online and my offline worlds that I have come to the point where I might switch banks. I have been with my current bank since I opened my first savings account at the age of 7. After numerous mergers and acquisitions and name changes of my particular bank, I’m still there. But as I work more and have less time at home to sit in front of my computer or make trips to my bank, I need to work with a bank that suits me. (This sounds like a TV spot, doesn’t it?) The fact that my bank has no mobile application that lets me check my balances, pay my bills online and receive account communications on my phone is really bothering me. I need a mobile banking application. But they don’t have an app for that.
 
With banks like Bank of America creating robust mobile smartphone applications, the thought occurs to me that it might be time to switch banks. This opinion comes as a shock to me as only a year and a half ago, I was a skeptic on just how much use I would get out of a smart mobile device. But now I’m a smartphone advocate, and brands need to be keenly aware that loyalty in the digital age means more than providing good deals and good products. You have to connect with your audience in the ways they wish to connect.
 
So as I wait a few more days to see if my bank will be introducing my mobile application, I am reminded that brand loyalty in the digital age is fickle, can occur or be broken quickly, and is incredibly competitive. Modern consumers are complicated, demanding and can change their minds on a dime. Alarming thought for the modern marketer and the brands they serve.

Mike Tittel
Senior Vice President-
Global Practice Leader-Digital

This has also been posted to Mike’s personal blog: http://artistinthefield.blogspot.com/

]]> http://www.gyro.com/blog/switching-banks-and-brand-loyalty-in-the-digital-age/feed/ 0 FTC Discussing the Future of Journalism? http://www.gyro.com/blog/ftc-discussing-the-future-of-journalism/ http://www.gyro.com/blog/ftc-discussing-the-future-of-journalism/#comments Wed, 26 Aug 2009 19:06:17 +0000 Rachel http://www.gyrohsr.com/blog/?p=363 In December the Federal Trade Commission (FTC) will host a series of workshops titled “From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?”

Excerpted from an FTC press release (http://www.ftc.gov/opa/2009/08/news2009.shtm):

“The workshops will bring competition, consumer protection, and First Amendment perspectives to bear on the financial, technological, and other challenges facing the news industry as consumers increasingly turn to the Internet for free news and information, advertisers increasingly move their ads onto online sites and reduce advertising buys as a result of the recession, and news organizations struggle with large debt that was taken on when times were better.”

“The workshops will consider a wide range of issues, including: the economics of journalism and how those economics are playing out on the Internet and in print; the wide variety of new business and non-profit models for journalism online; factors relevant to the new economic realities for news organizations, such as behavioral and other targeted online advertising, online news aggregators, and bloggers; and the variety of governmental policies – including antitrust, copyright, and tax policy – that have been raised as possible means of finding new ways for journalism to thrive.”

The Digital Age has changed how we consume information and who is delivering that information. News organization are obviously feeling the impact and having to consider new business models. With the FTC wading into discussions around the Fourth Estate and with it the role of user-generated content and new technologies, we should all pay close attention. These conversations and their outcomes could have significant ramifications across our business and that of our clients. Stay tuned.

Pattie Kushner
Senior Vice President
Director of Public Relations, North America

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