Posts Tagged ‘customer insight’

Thursday, September 22nd, 2011

Try Asking Your Customers

Thursday, September 22nd, 2011

How do you gain an invaluable insider’s knowledge and authentic insight to connect a brand with consumers in a direct way? When I was asked by Ruby Pseudo Consultancy to blog for Converse Ltd. at the Lowlands Festival Holland, what I saw was a case study in how to do it right. First, ask loads of questions. If you really want to understand why people and consumers do what they do, give them a forum to tell you.

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Friday, January 8th, 2010

What has your brand created for me lately?

Friday, January 8th, 2010

Every once in a while, a product comes along that sells itself. Think of the Apple iPhone. All you had to do was hold it, and you were sold, right? And sometimes there are brands that transform customers into admirers, followers or even advocates. I’m told once you drive a Ferrari, you never go back [...]

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