Posts Tagged ‘CRM’

Thursday, September 29th, 2011

CIOs Are More Than Just IT Buyers

Thursday, September 29th, 2011

Even if you believe in love at first sight, the likelihood of a marriage proposal on the first date is highly unlikely. Committing yourself to someone without getting to know him or her first is a ridiculous idea. Yet far too often companies are asking audiences to “commit” at the hint of an interaction despite knowing little about each other.

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Monday, August 29th, 2011

Social Marketing Starts With Listening

Monday, August 29th, 2011

Social media is a conversation. It’s not a presentation. It’s not a broadcast channel. Why? Because there’s never been a medium that so easily and quickly allows your intended audience to tune you out … if you make it all about you.

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Friday, August 5th, 2011

Consumers Need to Feel It

Friday, August 5th, 2011

Consumers have choices. And they choose brands not only because of the image or the prestige the brand might represent or simply because they can afford it. In the long term, it’s because of the lasting relationship they have with the brand.

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Tuesday, May 26th, 2009

Channel Hopping and Chocolate Biscuits

Tuesday, May 26th, 2009

In these hard times, there’s no doubt that marketing budgets are under scrutiny. Finance and procurement people are considering marketing spend as a line item to cut and, as an agency and a trusted advisor, we are working with our clients to take account of their changing needs in difficult times. We’re finding ways of making budget go ever further, work even harder and deliver a measurable return.

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