Posts Tagged ‘creativity’

Thursday, May 17th, 2012

Seven Ways to Think of Your Market in Human Terms

Thursday, May 17th, 2012

We already know there may have been some hidden wisdom in Mitt Romney’s “Corporations are people” gaffe. The very reason corporations would do well to function more like people is that they serve people; however, it is easy to lose sight of this when those people—your market—become aggregated into sales, impressions, views, tweets and likes. [...]

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Wednesday, May 16th, 2012

What Does Marketing Do?

Wednesday, May 16th, 2012

Earlier this week, gyro ran an intimate roundtable event at a private art gallery in London for CMOs (we call them marketing directors in the UK) whom we work with, including companies such as G4S, HSS, Marshalls, Anchor Trust, Powwownow and Nokia. The aim of the evening wasn’t to look at art whilst consuming champagne [...]

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Monday, May 14th, 2012

Have We All Become Content Zombies?

Monday, May 14th, 2012

In the highly entertaining Tobe Hooper film Lifeforce, the human population is turned into ravenous creatures that must either suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. [...]

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Monday, May 7th, 2012

Returning to a New World of Ever-Present Work

Monday, May 7th, 2012

Award-winning columnist and author of Distracted, Maggie Jackson offers her insights about “The @ Work State of Mind Project”—a joint effort of gyro a global B2C and B2B idea shop, and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download [...]

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