Posts Tagged ‘content’

Monday, May 14th, 2012

Have We All Become Content Zombies?

Monday, May 14th, 2012

In the highly entertaining Tobe Hooper film Lifeforce, the human population is turned into ravenous creatures that must either suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. [...]

read more
Thursday, September 8th, 2011

Technology Should Serve the Idea

Thursday, September 8th, 2011

As a profession, we sometimes have a tendency to chase the new at the expense of the proven. This is not to say that the ideas shouldn’t always be fresh, just that new ideas always should be presented in the way that’s most useful to the audience and the brand, not what the technologists want to try next. By layering on new techniques and new tactics we often find that tried-and-true don’t have to be abandoned. They can be improved and evolved.

read more
Thursday, February 11th, 2010

Content Is Critical

Thursday, February 11th, 2010

The lines around creative media strategies are being intertwined everywhere we turn. It is often said that “media is the new creative,” but the most critical piece of information to remember about the digital age in which we now live is that a successful content strategy, through effective media targeting and placement, is critical, and [...]

read more