Posts Tagged ‘consumers’

Tuesday, May 1st, 2012

Five Misconceptions About Marketing to Boomers

Tuesday, May 1st, 2012

One hundred million consumers feel completely ignored, belittled and overlooked. Yet, this block of consumers will spend about $20 trillion over the next 20 years on consumer goods. This is the baby-boomer generation. At the Financial Communications Society summit in New York City on April 11, a group of experts discussed the topic: “Baby Boomer…or [...]

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Wednesday, June 3rd, 2009

Go South, Young Man!

Wednesday, June 3rd, 2009

I’ve just got back from a few days in Sao Paulo, the largest city in Brazil, indeed in the whole of South America. It was quite an eye opener. To start with, the sheer scale of the place overwhelms. The vital statistics tell their own story. In the greater Sao Paulo area the population is [...]

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