Posts Tagged ‘client-agency relationship’

Monday, August 8th, 2011

Redefining the Creative Team

Monday, August 8th, 2011

The creative apartheid has ended. Now we invite technologists, planners, curators, clients, inventors, screenwriters to come inside and explore. And this, in and of itself, has enabled the most exciting time for agencies and brands to collaborate and create something relevant.

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Thursday, January 14th, 2010

How to Get the Most from Your Agency

Thursday, January 14th, 2010

The average tenure of agency-client relationships seems to have rapidly diminished over the past couple of decades. In the mid-’80s it was hovering around seven to eight years. In late ’90s it eroded to a little more than five years. Today, some reports have agency-client relationships averaging slightly more than two years. What a travesty! [...]

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Thursday, September 3rd, 2009

New Business: A walk in the park(ing lot)

Thursday, September 3rd, 2009

For the past several months, we’ve been in the throws of a pitch.  A big pitch.  We really wanted to work with this client so we threw ourselves into it.  Multiple creative teams across several offices, customer focus groups, brand videos… The whole 9 yards. If there’s one thing we’ve learned about pitching over the [...]

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