Posts Tagged ‘business to business marketing’

Wednesday, May 16th, 2012

What Does Marketing Do?

Wednesday, May 16th, 2012

Earlier this week, gyro ran an intimate roundtable event at a private art gallery in London for CMOs (we call them marketing directors in the UK) whom we work with, including companies such as G4S, HSS, Marshalls, Anchor Trust, Powwownow and Nokia. The aim of the evening wasn’t to look at art whilst consuming champagne [...]

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Thursday, May 10th, 2012

Every B2B Agency Should Turn on the Co-Creative Tap

Thursday, May 10th, 2012

At gyro we believe that our practice is no longer about targeting a corporate entity but independently minded, highly connected and always emotional human beings. In contemporary marketing we recognise the importance of developing loyalty with each and every customer. Case in point, in the past we conducted a customer survey looking at their thoughts [...]

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Monday, May 7th, 2012

How to Engage the Most Engaged

Monday, May 7th, 2012

From the introduction to “The @ Work State of Mind Project”—a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download the complete report go to www.gyro.com/atwork In the summer of 2010, gyro, a global B2C [...]

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Monday, February 13th, 2012

Will Google+ Trump Facebook with Digital Intimacy

Monday, February 13th, 2012

If Dunbar’s number of 150 represents a theoretical limit to the amount of stable social relationships one person can manage, then who are these other 850 friends attached to my Facebook account? It is pretty clear that the initial appeal to Facebook for advertisers was the sheer volume of “eyeballs” or in other words its [...]

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