Posts Tagged ‘business to business advertising’

Friday, June 17th, 2011

B-to-B has Ceased to Be

Friday, June 17th, 2011

Many are still in denial about this fact, but truly, it’s over. I’ve been as close to b-to-b as anyone for 30 years; arguably one of the category’s most ardent and conspicuous champions. Of all the times I’ve been quoted, the conference addresses I have made and articles I have authored, none have ever evidenced [...]

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Tuesday, May 26th, 2009

Why B-to-B Marketers Will Pioneer the New, New Media

Tuesday, May 26th, 2009

150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media.     If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social [...]

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Wednesday, May 6th, 2009

B-to-B is the awkward girl in your 7th-grade class

Wednesday, May 6th, 2009

Last month I went to my high school class reunion. As these things go, it was a healthy mix of “nice to see you” talks and “you were a jerk back then, and you’re even more of a jerk now” exchanges. But what struck me most was that many of the “cool kids”—especially the girls—looked [...]

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