gyro blog

I always start any piece like this intending not to talk about the state of the economy as I am a great believer in self fulfilling prophecies, but it’s difficult not to talk about the ‘elephant in the room’. On the cusp of publishing our our third annual B-to-B Marketing Insight research project into the current trends in UK B-to-B marketing, I think the fact that the analysis of the reasons why our respondent base are so upbeat about the future paints a positive picture.