Posts Tagged ‘brand loyalty’

Tuesday, May 1st, 2012

Five Misconceptions About Marketing to Boomers

Tuesday, May 1st, 2012

One hundred million consumers feel completely ignored, belittled and overlooked. Yet, this block of consumers will spend about $20 trillion over the next 20 years on consumer goods. This is the baby-boomer generation. At the Financial Communications Society summit in New York City on April 11, a group of experts discussed the topic: “Baby Boomer…or [...]

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Thursday, October 29th, 2009

Switching Banks and Brand Loyalty in the Digital Age

Thursday, October 29th, 2009

I have a dilemma. I have become so dependent on my cell phone to integrate my online and my offline worlds that I have come to the point where I might switch banks. I have been with my current bank since I opened my first savings account at the age of 7. After numerous mergers [...]

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