Posts Tagged ‘brand advertising’

Friday, May 22nd, 2009

Campaign Optimization: Not Just for the Direct Marketing Guys Anymore

Friday, May 22nd, 2009

On Friday, I was getting on the morning ferry from Hoboken into NYC, when I saw a young woman standing on the pier with a stack of handouts. As hurried commuters brushed by her to get on the ferry, she would extend her hand, offer a handout and ask, “Would you like a flier?”   [...]

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