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November 30, 2009
Green Shoots of Recovery
I think that I speak for all B-to-B marketers (both agency and clients alike) when I say that this year has been one of the most challenging years on record. Certainly in my time in the business, which scarily is rapidly approaching 18 years, I’ve not experienced operating conditions like this before.
I distinctly remember saying [...]Read More
August 03, 2009
ANA and BtoB Magazine’s Conference
This Tuesday and Wednesday, August 4th and 5th, the North American regional office presidents of GyroHSR and I will be attending ANA and BtoB magazine’s “2009 B-to-B Marketing in the New World” conference. As the name indicates, the conference will focus on the rapidly changing climate in which B-to-B marketers are doing business. There are [...]
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July 23, 2009
Branded iPhone Apps: Exploring the New Opportunity
The success of Apple’s iPhone and iPod touch mobile devices has already enabled marketers to extend the reach of their brands to the fingertips of over 40 million people. With Apple’s increased focus on bringing iPhone to the enterprise, B-to-B marketers finally have the ability to engage users without the obstacles that have traditionally stood [...]
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April 04, 2010
00:04:00 GMT
"Entry"
Scott Emond
GyroHSR Chicago
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