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January 05, 2010
Ten Things…
As the Sunday papers clamour to provide us with their predictions for the year ahead, I had a think about a few things the past 12 months have taught us / me.
Here are ten to start with:
1/ 0.02mm is interesting in the right hands. Especially if those hands are the D&AD award winning team behind [...]Read More
December 07, 2009
Are you “Green” when it comes to the facts?
GyroHSR recently surveyed 1,800 consumers to uncover their level of understanding and appetite for eco-friendly products and services.
In the second phase of our research, entitled “Minding the Eco-Gap”, we’d like to uncover what marketers currently think about the green consumer. Our questionnaire comprises of nice short questions that should take no longer than 10 minutes [...]Read More
December 03, 2009
DIRECTOR OR CURATOR?
The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]
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November 30, 2009
Green Shoots of Recovery
I think that I speak for all B-to-B marketers (both agency and clients alike) when I say that this year has been one of the most challenging years on record. Certainly in my time in the business, which scarily is rapidly approaching 18 years, I’ve not experienced operating conditions like this before.
I distinctly remember saying [...]Read More
Uploaded
May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
