Jack Neff’s Advertising Age coverage of Unilever CMO Simon Clift’s address at the Ad Age Digital Conference cited “Five New Rules for Marketing” worth noting:
1. Listening to consumers is more important than talking at them
2. You can’t hide the corporation behind the brand anymore –or even fully separate the two
3. PR is a primary concern for every CMO and brand manager
4. Cause marketing isn’t about philanthropy, it’s about ‘enlightened self-interest’, as Mr. Clift puts it
5. Social media is not a strategy
Good insight.
oo
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Rick Segal
Chief Executive, North America
Global Practice Leader, B-to-B
Christopher Quente on April 30, 2009
Thanks for the important insight, Rick!
We from Bluhalo Germany usually introduce our presentations with these strategic considerations:
1. Relationships to brands are increasingly built via digital media.
2. The consumer himself engages in the process.
3. Push-Marketing is decreasing. Brands must be communicated via stories, which are transmitted through diverse „brand satellites“ partly driven by co-authors and fans.
Or as Mark Zuckerberg said:
„In the next hundred years information won‘t be pushed out to people, it will be shared among the millions of connections people have. You will need to get into these connections.“
What do you think?