News and Insights // Blog
June 15, 2010
Love the Vuvuzela. Hate the Generic
I am not sure if the consistent droan of the vuvuzelas annoys me anymore. Or in fact if it ever did! But listening to colleagues today and Five Live on the way home this evening I know I’m not speaking for everyone. The BBC team in particular was lucky enough to encounter some very passionate [...]
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June 04, 2010
The New Partner Marketing Model
In the “good old days,” companies like IBM built a ubiquitous brand with unique products and then dictated their terms and funds to sales channels. Brand advertising was typically delivered via one of the three major TV networks aimed at the mass market to create a “pull” that would have customers do whatever it took [...]
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June 03, 2010
Dissecting the Real Challenges to B2B Search
B2B Search is fundamentally different from B2C.
B2B Search is difficult to measure because searchers typically aren’t buyers.
B2B Search is confusing because we don’t really know if our intended audiences are the ones who click through.
These are exemplary of some typical frustrations voiced by B2B search marketers.
The truth is that B2B search can be challenging. The [...]
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June 02, 2010
It’s big and it stinks.
While taking a Sunday-afternoon wander round the picturesque streets of Amsterdam the other week, I was overwhelmed by the site of huge piles of rubbish heaped on every corner. The cobbled streets looked horrendous with overflowing bins and rubbish blowing around, looking like the aftermath of some giant and debauched party. Contrary to popular belief, [...]
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Uploaded
May 16, 2010
00:05:00 GMT
"Wasp"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
