I have been invited to speak at two conferences this week, both of which are focusing on the topic of social media. The first is the ISBM Winter Member’s Meeting. I was invited to speak at this conference back in 2002 on the topic of Web 1.0, discussing topics such as how to use email and webcasts effectively in the business-to-business arena. I’m now back speaking at the conference in 2010 on how to use social networking in the business-to-business space. The second meeting I’m speaking at is with the Corporate Financial Group. In this meeting too I have been asked to speak on the topic of social media.
Recent research has shown that the financial services industry is trying to understand the value of new Web 2.0 tools. Although many in the industry are experimenting with various social media and networking tools, determining a measurable impact remains a challenge. For those firms focused on business-to-business communication, finding the right role for these tools can be even more difficult. In my presentation I explore how social networking tools can be applied to supporting complex business-to-business sales processes and strengthening customer relationship management.
I’m excited for both of these meetings, as I always enjoying meeting new people who enjoy B2B marketing as much as I do. Upon my return, I plan to share the learnings I gain after speaking with these two groups, so stay tuned.
Scott Gillum
Senior Vice President – Practice Leader, Channel Marketing, GyroHSR