Archive for the ‘Uncategorized’ Category

Monday, April 30th, 2012

4 Reasons Pinterest Wins with Women (And Facebook Loses)

Monday, April 30th, 2012

Look out Facebook. A picture is worth a thousand words especially if you are looking to speak to female consumers. That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. Women are almost completely responsible for Pinterest’s success—according to Inside Network’s [...]

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Monday, April 30th, 2012

Helping Americans ‘Take Charge’ of Their Futures

Monday, April 30th, 2012

Before Lincoln Financial set out to launch our new advertising campaign on Thanksgiving Day, we decided to get the feel for the mood of America. After the financial turmoil of the last few years, we learned that Americans yearned to feel in control of their lives again. Lack of trust in institutions and a sense [...]

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Monday, April 16th, 2012

Why Media Planning Evolved into Connections Planning

Monday, April 16th, 2012

Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an afterthought. First came strategy, then came creative, and then we said, ‘did media come up with a plan yet?’ Tell them we have [...]

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Tuesday, April 10th, 2012

Putting Digital in Its Place: People Are Analog

Tuesday, April 10th, 2012

Every time I hear marketing people use the word “digital,” and indeed I use it myself, I keep going back to something Rishad Tobaccowala wrote in his insightful essay, Four Thoughts on the Future of Advertising: “The world might be digital but people are analog.” He gives plenty of texture around the comment (how agencies [...]

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