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August 23, 2010
Brand Couples = Brand Loyalty
You’ve heard it before but it’s a mantra worth listening to: building a relationship with your customers builds brand loyalty. And the best way to build a relationship is to show a relationship unfolding. It’s worked time and time again, starting with Nescafe’s Gold Blend Couple in the 1980s.
Nescafe cleverly wove the story of the [...]Read More
August 08, 2010
Doodles in Russia
A quick update from the road by Ant Lillingston, a Planner at GyroHSR who is traveling from London to Ulaan Baatar in Mongolia raising £10,000 for a number of children’s charities. Check out http://www.thedoodlecar.com
We’ve been driving for a little over two weeks now and visited 3 SOS Children’s Villages along our route. As I write [...]Read More
July 30, 2010
Awards
I’ve just spent the day judging the annual B2B Awards for B2B Marketing magazine, which I have to say was a privilege and very insightful. It was very intensive, taking in around 13 categories and a shortlist for each of 4-6 finalists. Bearing in mind that this was only half the categories and was the [...]
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July 07, 2010
Practical Lessons from the B2B Search Elite
Practical Lessons from the B2B Search Elite
Last Wednesday, the first B2B Search Strategy Summit was held in San Francisco. Mary O’Brien, of Overture/Yahoo and PPC Summit fame, chaired the conference.
The summit premise was simple (and long overdue): Bring together the top minds in B2B search for a day of focused discussion and networking. I was [...]Read More
Uploaded
May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
