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August 19, 2010
Twitter Utility – For Mum
My mum was down to see her new grandson a couple of weeks ago and asked me what I thought of Twitter. She had read about it in the Daily Mail and couldn’t understand why anyone would need to know that anyone was at Tesco, or that Stephen Fry was following Delia Smith.
I couldn’t really [...]Read More
May 14, 2010
B-to-B Social Media and the Upside-Down Funnel
In my post on 6 Steps to Getting Control of Social Media, I mentioned the concept of an upside-down funnel.” I thought I’d spend some time explaining it in this post.
As with most new technologies, social media is starting to settle in and common applications of the platforms are becoming known. In many large B-to-B [...]Read More
March 16, 2010
6 Steps for Getting Control of B2B Social Media
I had the opportunity last week to speak on social media at a couple of B2B conferences. It gave me a chance to get out of the bubble and speak with folks in the trenches. It turned out to be an eye-opener.
Attendees at the conferences were marketers representing original equipment manufacturers (OEMs) heavy industry, and [...]Read More
October 30, 2009
Why Do Bloggers Blog?
Public relations practitioners, and marketers in general, are increasingly courting the blogosphere to get their clients’ messages out. While there are many similarities between pitching media and bloggers, bloggers clearly have different motivations for doing what they do.
I attended a great, informative session presented by Cincinnati Social Media with Jory Des Jardins, cofounder of BlogHer, [...]Read More
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May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
