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Archive for 'Social Media'
October 30, 2009
Why Do Bloggers Blog?
Public relations practitioners, and marketers in general, are increasingly courting the blogosphere to get their clients’ messages out. While there are many similarities between pitching media and bloggers, bloggers clearly have different motivations for doing what they do.
I attended a great, informative session presented by Cincinnati Social Media with Jory Des Jardins, cofounder of BlogHer, [...]Read More
October 19, 2009
Tear Down that Firewall!
I recently facilitated a discussion about social media with a leading association representing 15 of the nation’s top 20 largest wholesale banking organizations.
As marketing budgets shift from client-facing events and direct mail to more online tactics, and the appetite for high-profile sponsored events has waned due to the perception of extraordinary spending, this audience was [...]Read More
July 07, 2009
What’s The Story?
One of the basic principles of advertising is to translate properties into benefits. Many classic adverts from the 1950s take the benefit and dramatise it, i.e. shows it in an unexpected and interesting way. That’s still how a lot of advertising works, and has to work.
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July 01, 2009
Marketing Profs in Boston
I had an enjoyable time presenting to the MarketingProfs Business-to-Business Forum 2009 in Boston this past June. Karen Breen Vogel from Cleargauge and I presented a session on building great business-to-business Web sites. The interest in creating user-centric Web properties that effectively drive business objectives is still in critical demand, and the sessions were well [...]
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May 08, 2010
00:05:00 GMT
"Construction"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
