Archive for the ‘Search Engine Optimization’ Category

Wednesday, August 24th, 2011

Has Social Become the New Search?

Wednesday, August 24th, 2011

As a result of the popularity and adoption of social media, there’s an incredible amount of consumer preference data available within the social graph. As users grow more comfortable sharing personal information and preferences online, incorporating that intelligence within search engine results seems to be a logical evolution. In the long run, it will help search engines maintain relevance as the Web becomes decidedly more complex and personal.

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Thursday, August 11th, 2011

The Search Industry Of Tomorrow

Thursday, August 11th, 2011

The search industry moves fast. I’m always amazed at the pace of evolution and reinvention that occurs in our space. What is true one day is no longer valid the next, and that cycle seems never to end. Even just this past month, as my family and I attempted to break away for some rest [...]

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Monday, July 25th, 2011

Enterprise Paid Search On Overdrive

Monday, July 25th, 2011

Enterprise paid search marketing is complex, and each day it grows incrementally more complex. New advertiser options, more sophisticated ad-serving technologies and new entrants to the SEM auction are near-daily occurrences. And if that wasn’t enough, sophisticated analytics communicate return on investment (ROI) to the penny, which in turn encourage advertisers to spend aggressively within [...]

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Wednesday, April 20th, 2011

The Call for Smarter Search Analytics

Wednesday, April 20th, 2011

Search marketing and data analytics have always been connected at the hip. Even during the early days of search, part of the attractiveness of the channel was its transparency. It quashed the old adage that marketers don’t know which 50% of their investments are worthwhile. Search represented this new advertising vehicle that demonstrated ROI really [...]

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