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Archive for 'Search Engine Optimization'

November 20, 2009

Feed Your Brain! Advanced Analytics for Organic Search Optimization

This past Friday I had the pleasure of presenting at one of the world’s largest digital marketing conferences, AdTech New York. My topic of discussion was titled “Feed Your Brain! Advanced Analytics” and centered on how brand marketers can use data to turn organic search engine optimization (SEO) into a true performance-focused medium. I shared [...]

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August 13, 2009

How to Boost B2B Search Marketing ROI

GyroHSR’s Global Director of Search Marketing Ryan DeShazer shows how to boost B2B search marketing ROI by combining paid search and SEO to quickly identify top performing keyword terms.
http://blogs.business.com/b2b-online-marketing/2009/unified-strategy-b2b-search/

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July 20, 2009

Mapping Search to Reach the B2B Buyer

GyroHSR’s Ryan DeShazer shares key insights into B2B search marketing on Business.com’s B2B Online Marketing blog. Much more complex than B2C search, B2B search marketers must engage and influence multiple stakeholders to the purchase decision, overcome lengthy and sometimes complex consideration cycles, and mitigate any fears the prospect has over high costs and associated risks [...]

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May 01, 2010

00:05:00 GMT

"I saw a zeppelin in the woods"

Dimitri Reijniers

GyroHSR Amsterdam

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