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Archive for 'Search Engine Optimization'
November 20, 2009
Feed Your Brain! Advanced Analytics for Organic Search Optimization
This past Friday I had the pleasure of presenting at one of the world’s largest digital marketing conferences, AdTech New York. My topic of discussion was titled “Feed Your Brain! Advanced Analytics” and centered on how brand marketers can use data to turn organic search engine optimization (SEO) into a true performance-focused medium. I shared [...]
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August 13, 2009
How to Boost B2B Search Marketing ROI
GyroHSR’s Global Director of Search Marketing Ryan DeShazer shows how to boost B2B search marketing ROI by combining paid search and SEO to quickly identify top performing keyword terms.
http://blogs.business.com/b2b-online-marketing/2009/unified-strategy-b2b-search/Read More
July 20, 2009
Mapping Search to Reach the B2B Buyer
GyroHSR’s Ryan DeShazer shares key insights into B2B search marketing on Business.com’s B2B Online Marketing blog. Much more complex than B2C search, B2B search marketers must engage and influence multiple stakeholders to the purchase decision, overcome lengthy and sometimes complex consideration cycles, and mitigate any fears the prospect has over high costs and associated risks [...]
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May 01, 2010
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"I saw a zeppelin in the woods"
Dimitri Reijniers
GyroHSR Amsterdam
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