Archive for the ‘Search Engine Optimization’ Category

Thursday, March 29th, 2012

Top 5 Outlawed SEO Tactics

Thursday, March 29th, 2012

Put that black hat away. Shady SEO tactics can get your site severely penalized by search engines. Punishments can range from losing organic traffic for a few days to losing it permanently. For any business, its website is a business asset with value that accrues over time and should be treated as such. Here are [...]

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Thursday, March 15th, 2012

4 SEO-Musts for PR Folks

Thursday, March 15th, 2012

If you aren’t listed on page one of Google, then you don’t exist in the digital world. Whether their focus is online or offline, any savvy public relations person understands the benefits from being presented on page one. This makes it pretty ironic that PR pros continuously make the same mistake: Failing to use press [...]

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Wednesday, October 19th, 2011

The Rise of the Digital Orchestrator

Wednesday, October 19th, 2011

With digital marketing becoming more diversified, it’s fair to say that the days of launching a single-tactic campaign and watching the conversions roll in are gone. A multi-touch presence is required to engage and convert today’s sophisticated online consumer. The challenge then is how best to optimize across channels. This high-spend, multi-touch digital environment will give rise to the digital orchestrator.

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Wednesday, September 14th, 2011

Social is Intriguing, But Search is Proven

Wednesday, September 14th, 2011

The traditional online efforts of search and corporate (supplier) websites are predicted to grow two to three times in comparison with “new online/social media.” And that growth is seen at each stage of the buying process. The nearer the buyer is to signing on the dotted line, the more influential the information sources become.

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