Archive for the ‘Public Relations’ Category

Tuesday, May 15th, 2012

Why Consumer-to-Consumer Communication Wins

Tuesday, May 15th, 2012

Communication is no longer about just businesses talking to anyone; it’s about people talking to people. Forget who’s on the end of the conversation. This is about where it all starts. The future of communications is C2C, or consumer2consumer or people2people. Individuals, whether buying for business or themselves, are talking to and listening to other [...]

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Wednesday, April 18th, 2012

Five Marketing Tributes from ‘The Hunger Games’

Wednesday, April 18th, 2012

The world is certainly watching “The Hunger Games.” Box office insiders have it pegged as the top-grossing film of 2012. Meanwhile, sales of the book are rivaling “Twilight.” However, fans are receiving much more than just a blockbuster movie and a killer read. They are receiving a primer in how to be successful marketer. Below [...]

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Thursday, April 12th, 2012

Thanks, Apple, but What’s Next?

Thursday, April 12th, 2012

Don’t get me wrong. I am a very big Apple fan and an even bigger Steve Jobs admirer, but I’m waiting. Waiting for what? Well, waiting for Apple to introduce something entirely new. Something that it has figured out we want, or better yet something it knows we need. The iPod was introduced in 2001, the [...]

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Thursday, April 5th, 2012

How to Gain and Lose the Attention of Generation Y

Thursday, April 5th, 2012

We of Generation Y are ridiculous. We have multiple ways to use a phone, a TV, a computer, a tablet, a video game console, an mp3 player, and have hundreds of websites and blogs to follow. We communicate by phone, text, email, Twitter, Facebook, YouTube, Flickr, WordPress, Spotify, Words With Friends, and even sign language [...]

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