Archive for the ‘Media’ Category

Tuesday, April 3rd, 2012

Retaining Customers in a Digital World

Tuesday, April 3rd, 2012

This Valentine’s Day I sent my wife flowers, bought her a small gift from Tiffany’s and took her away for the weekend—all things well deserved for a loving soul mate and mother, who tolerates my continual travel, demanding work schedule and me in general. On Feb. 27, I received a handwritten thank you note from [...]

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Thursday, December 15th, 2011

To Every Marketing Plan, There is a Season

Thursday, December 15th, 2011

It is essential to understand not only the seasonality behind your product and services, but also how available, receptive and engaged your customers will be to hearing from you. Giving proper consideration to seasons of work and play doesn’t apply to just those within a retail holiday consumer environment but also to marketers in all types of businesses. Developing a specific understanding of seasonality within your own industry can help you fine-tune your own advertising efforts.

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Thursday, September 29th, 2011

Suffering: The New Ad Medium?

Thursday, September 29th, 2011

These are examples where a brand has done something very useful, offering something no relief organization could have. The brand acted in a relevant way. It seems to be about appropriateness. If a brand is clear on its role to provide something relevant at that time of need (or in the aftermath), then why should this be wrong?

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Monday, August 1st, 2011

Why Sex Sells

Monday, August 1st, 2011

Years ago some colleagues of mine built what we thought at the time was the “holy grail” of business marketing: A sophisticated analytical tool that could tell a marketer where to invest, why, and what the return would be in sales productivity. It could also tell them where to cut dollars, why and what the [...]

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