News and Insights // Blog

Archive for 'Media'

August 02, 2010

iPad: The ‘I’ is for India

India: the world’s second most populated country with almost 1.2 billion residents.  That’s one big, and therefore very attractive market! Yet the average annual salary is under £1,000. Consequently, there have been numerous attempts to produce affordable technological solutions to capture this sizeable revenue stream. To date however, almost every project has failed to get [...]

Read More

July 23, 2010

When social networking goes wrong

Social networking is obviously an invaluable tool in terms of marketing, but as Dr Pepper has found out to its misfortune, it can also prove rather perilous. As many will know, the gaffe involved an ill-judged facebook status referring to what some may deem a less than refined video presently navigating the internet. Or what [...]

Read More

June 28, 2010

DMA Days

I recently had the opportunity to speak with Russell Glass, CEO of Bizo, at DMA Days in New York City. Our session titled “How Transparency Will Reshape Online Advertising” was well attended and highly interactive with questions at the conclusion. We spoke about the fact that online spending has not increased in relative proportion to [...]

Read More

May 19, 2010

iAd….

Apple will be launching , a new advertising medium embedded in apps, in the next version of the iPhone operating system.
Steve Jobs claims that this experience will have the interactivity of banner advertising and the entertainment value of TV advertising. Is he right?
Well on the surface he’s on to something. The adverts look pretty discrete [...]

Read More

Uploaded

May 30, 2010

00:05:00 GMT

"Fire"

Stefanie Seitz

GyroHSR Munich

Next ignition backgrounds published in 1:00:00

1283471770