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August 02, 2010
iPad: The ‘I’ is for India
India: the world’s second most populated country with almost 1.2 billion residents. That’s one big, and therefore very attractive market! Yet the average annual salary is under £1,000. Consequently, there have been numerous attempts to produce affordable technological solutions to capture this sizeable revenue stream. To date however, almost every project has failed to get [...]
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July 23, 2010
When social networking goes wrong
Social networking is obviously an invaluable tool in terms of marketing, but as Dr Pepper has found out to its misfortune, it can also prove rather perilous. As many will know, the gaffe involved an ill-judged facebook status referring to what some may deem a less than refined video presently navigating the internet. Or what [...]
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June 28, 2010
DMA Days
I recently had the opportunity to speak with Russell Glass, CEO of Bizo, at DMA Days in New York City. Our session titled “How Transparency Will Reshape Online Advertising” was well attended and highly interactive with questions at the conclusion. We spoke about the fact that online spending has not increased in relative proportion to [...]
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May 19, 2010
iAd….
Apple will be launching , a new advertising medium embedded in apps, in the next version of the iPhone operating system.
Steve Jobs claims that this experience will have the interactivity of banner advertising and the entertainment value of TV advertising. Is he right?
Well on the surface he’s on to something. The adverts look pretty discrete [...]Read More
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May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
