Archive for the ‘Media’ Category

Thursday, May 17th, 2012

Seven Ways to Think of Your Market in Human Terms

Thursday, May 17th, 2012

We already know there may have been some hidden wisdom in Mitt Romney’s “Corporations are people” gaffe. The very reason corporations would do well to function more like people is that they serve people; however, it is easy to lose sight of this when those people—your market—become aggregated into sales, impressions, views, tweets and likes. [...]

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Monday, May 14th, 2012

Have We All Become Content Zombies?

Monday, May 14th, 2012

In the highly entertaining Tobe Hooper film Lifeforce, the human population is turned into ravenous creatures that must either suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. [...]

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Monday, April 30th, 2012

4 Reasons Pinterest Wins with Women (And Facebook Loses)

Monday, April 30th, 2012

Look out Facebook. A picture is worth a thousand words especially if you are looking to speak to female consumers. That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. Women are almost completely responsible for Pinterest’s success—according to Inside Network’s [...]

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Wednesday, April 18th, 2012

Five Marketing Tributes from ‘The Hunger Games’

Wednesday, April 18th, 2012

The world is certainly watching “The Hunger Games.” Box office insiders have it pegged as the top-grossing film of 2012. Meanwhile, sales of the book are rivaling “Twilight.” However, fans are receiving much more than just a blockbuster movie and a killer read. They are receiving a primer in how to be successful marketer. Below [...]

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