News and Insights // Blog

February 11, 2010

Content Is Critical

The lines around creative media strategies are being intertwined everywhere we turn. It is often said that “media is the new creative,” but the most critical piece of information to remember about the digital age in which we now live is that a successful content strategy, through effective media targeting and placement, is critical, and [...]

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November 16, 2009

Meeting the Challenges of the New Competitors – Leveraging Your Brand, Your Content and Bottom Line

Rick Segal, Chief Executive, North America, Global Practice Leader, B-to-B, believes that in order for media brands to meet the challenges of the new competitors, they must focus on the twin powers of observation and connection, as they are the reasons people value media brands. Click here to read his recent address to American Business [...]

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October 15, 2009

A message to DM: “Sell the complete offering or die a death”

Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]

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September 21, 2009

Ex-Mother and Naked experts join GyroHSR’s growing team

GyroHSR London has appointed media expert Luc Ferrand as its Global Media Planning Director, and ex-Mother Strategist and London School of Marketing lecturer Adam Swann as Brand Planning Director.

New hires at GyroHSR London

Ferrand, a former Media Strategist at Naked Communications and Maxus Global, where he was group head, oversaw the media planning for clients including [...]

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