Archive for the ‘marketing’ Category

Wednesday, April 18th, 2012

Five Marketing Tributes from ‘The Hunger Games’

Wednesday, April 18th, 2012

The world is certainly watching “The Hunger Games.” Box office insiders have it pegged as the top-grossing film of 2012. Meanwhile, sales of the book are rivaling “Twilight.” However, fans are receiving much more than just a blockbuster movie and a killer read. They are receiving a primer in how to be successful marketer. Below [...]

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Monday, April 16th, 2012

Why Media Planning Evolved into Connections Planning

Monday, April 16th, 2012

Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an afterthought. First came strategy, then came creative, and then we said, ‘did media come up with a plan yet?’ Tell them we have [...]

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Thursday, April 12th, 2012

Thanks, Apple, but What’s Next?

Thursday, April 12th, 2012

Don’t get me wrong. I am a very big Apple fan and an even bigger Steve Jobs admirer, but I’m waiting. Waiting for what? Well, waiting for Apple to introduce something entirely new. Something that it has figured out we want, or better yet something it knows we need. The iPod was introduced in 2001, the [...]

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Tuesday, April 10th, 2012

Putting Digital in Its Place: People Are Analog

Tuesday, April 10th, 2012

Every time I hear marketing people use the word “digital,” and indeed I use it myself, I keep going back to something Rishad Tobaccowala wrote in his insightful essay, Four Thoughts on the Future of Advertising: “The world might be digital but people are analog.” He gives plenty of texture around the comment (how agencies [...]

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