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April 22, 2010
Are B2B marketers only in it for the money?
I’ll let you into a secret: whenever I meet someone who is about to enter our industry – usually some ambitious graduate or a disillusioned client – I ask them to think long and hard about whether this is the right industry for them. A strange approach for a prospective employer, you might think. Not [...]
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March 08, 2010
Boldly Blogging…
I finally got round to watching the new Star Trek film at the weekend; it’s great entertainment. Lots of jaw-dropping special effects, some unexpected humour, plenty of nail-biting sequences and a theme running strongly throughout – the balance of logic, reason and science (Spock) with heart, feeling and instinct (Kirk) that’s essential to any successful [...]
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January 18, 2010
Ooo Eee Ooo Ahh Ahh: Vowel Sounds That Sell
This piece from The New York Times, Monday, January 18, 2010, is worth noting:
Vowel Sounds Influence Consumers’ Perception of Prices
By ALEX MINDLIN
http://www.nytimes.com/2010/01/18/business/18drill.html
Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee” [...]Read More
January 14, 2010
How to Get the Most from Your Agency
The average tenure of agency-client relationships seems to have rapidly diminished over the past couple of decades. In the mid-’80s it was hovering around seven to eight years. In late ’90s it eroded to a little more than five years. Today, some reports have agency-client relationships averaging slightly more than two years. What a travesty!
Everyone [...]Read More
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May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
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