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April 22, 2010
Trust and Marketing
In a recent Ad Age article by Pete Blackshaw, he questions the need for a new conversation around trust. This proclamation is the result of the proliferation of social media tools and how consumers’ (and marketers’) behavior around “trust authorities” seems to be morphing with each new tool introduced.
My view is trust and marketing should [...]Read More
April 22, 2010
Are we really only in it for the money?
I’ll let you into a secret: whenever I meet someone who is about to enter our industry – usually some ambitious graduate or a disillusioned client – I ask them to think long and hard about whether this is the right industry for them. A strange approach for a prospective employer, you might think. Not [...]
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March 08, 2010
Boldly Blogging…
I finally got round to watching the new Star Trek film at the weekend; it’s great entertainment. Lots of jaw-dropping special effects, some unexpected humour, plenty of nail-biting sequences and a theme running strongly throughout – the balance of logic, reason and science (Spock) with heart, feeling and instinct (Kirk) that’s essential to any successful [...]
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January 18, 2010
Ooo Eee Ooo Ahh Ahh: Vowel Sounds That Sell
This piece from The New York Times, Monday, January 18, 2010, is worth noting:
Vowel Sounds Influence Consumers’ Perception of Prices
By ALEX MINDLIN
http://www.nytimes.com/2010/01/18/business/18drill.html
Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee” [...]Read More
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May 16, 2010
00:05:00 GMT
"Wasp"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
