News and Insights // Blog
- Archives
- Categories
Archive for 'marketing'
March 08, 2010
Boldly Blogging…
I finally got round to watching the new Star Trek film at the weekend; it’s great entertainment. Lots of jaw-dropping special effects, some unexpected humour, plenty of nail-biting sequences and a theme running strongly throughout – the balance of logic, reason and science (Spock) with heart, feeling and instinct (Kirk) that’s essential to any successful [...]
Read More
January 18, 2010
Ooo Eee Ooo Ahh Ahh: Vowel Sounds That Sell
This piece from The New York Times, Monday, January 18, 2010, is worth noting:
Vowel Sounds Influence Consumers’ Perception of Prices
By ALEX MINDLIN
http://www.nytimes.com/2010/01/18/business/18drill.html
Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people think of large sizes, whereas people associate front-of-the-mouth vowels like “ee” [...]Read More
January 14, 2010
How to Get the Most from Your Agency
The average tenure of agency-client relationships seems to have rapidly diminished over the past couple of decades. In the mid-’80s it was hovering around seven to eight years. In late ’90s it eroded to a little more than five years. Today, some reports have agency-client relationships averaging slightly more than two years. What a travesty!
Everyone [...]Read More
December 03, 2009
DIRECTOR OR CURATOR?
The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]
Read More
Uploaded
May 08, 2010
00:05:00 GMT
"Construction"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
