Archive for the ‘marketing’ Category

Wednesday, May 16th, 2012

What Does Marketing Do?

Wednesday, May 16th, 2012

Earlier this week, gyro ran an intimate roundtable event at a private art gallery in London for CMOs (we call them marketing directors in the UK) whom we work with, including companies such as G4S, HSS, Marshalls, Anchor Trust, Powwownow and Nokia. The aim of the evening wasn’t to look at art whilst consuming champagne [...]

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Tuesday, May 15th, 2012

Why Consumer-to-Consumer Communication Wins

Tuesday, May 15th, 2012

Communication is no longer about just businesses talking to anyone; it’s about people talking to people. Forget who’s on the end of the conversation. This is about where it all starts. The future of communications is C2C, or consumer2consumer or people2people. Individuals, whether buying for business or themselves, are talking to and listening to other [...]

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Monday, May 7th, 2012

How to Engage the Most Engaged

Monday, May 7th, 2012

From the introduction to “The @ Work State of Mind Project”—a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download the complete report go to www.gyro.com/atwork In the summer of 2010, gyro, a global B2C [...]

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Thursday, May 3rd, 2012

The Boardroom Has Been Replaced by the Kitchen Table

Thursday, May 3rd, 2012

Work comes home. Home comes to work. These are today’s truths. We know executives are busy. That’s not news. But, we didn’t know how and where decision-makers are receiving information. How is it influencing their decisions, and how do they feel about it? If you are a brand looking to communicate with these people, these [...]

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