Archive for the ‘Ideas’ Category

Monday, May 7th, 2012

Returning to a New World of Ever-Present Work

Monday, May 7th, 2012

Award-winning columnist and author of Distracted, Maggie Jackson offers her insights about “The @ Work State of Mind Project”—a joint effort of gyro a global B2C and B2B idea shop, and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download [...]

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Monday, May 7th, 2012

How to Engage the Most Engaged

Monday, May 7th, 2012

From the introduction to “The @ Work State of Mind Project”—a joint effort of gyro and Forbes Insights. Surveying 543 business decision-makers, we found that boundaries of time and space that once defined the workplace no longer exist. To download the complete report go to www.gyro.com/atwork In the summer of 2010, gyro, a global B2C [...]

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Thursday, May 3rd, 2012

The Boardroom Has Been Replaced by the Kitchen Table

Thursday, May 3rd, 2012

Work comes home. Home comes to work. These are today’s truths. We know executives are busy. That’s not news. But, we didn’t know how and where decision-makers are receiving information. How is it influencing their decisions, and how do they feel about it? If you are a brand looking to communicate with these people, these [...]

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Monday, April 30th, 2012

Helping Americans ‘Take Charge’ of Their Futures

Monday, April 30th, 2012

Before Lincoln Financial set out to launch our new advertising campaign on Thanksgiving Day, we decided to get the feel for the mood of America. After the financial turmoil of the last few years, we learned that Americans yearned to feel in control of their lives again. Lack of trust in institutions and a sense [...]

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