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Archive for 'Ideas'

November 18, 2009

Great Work Deserves Your Attention Span

Click, read, reply, forward, submit, all while simultaneously conducting a phone conference and intermittently finishing a brief, a plan, the code, a copy draft, the layout.
The following classic essay “Agassiz and the Fish” that I read as a young man reminds us all of just how important focused, concentrated attention span is to understanding anything. [...]

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October 19, 2009

Why an Idea Culture Matters to Us

In a new communications world, characterized by an explosion in consumer-generated content, if we are to make our living as creative professionals, we simply must be extraordinary. We have no choice, if we expect to continue to pay our bills with fruits from this labor.
Our work, our ideas, our use of language, our imagery, our [...]

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October 15, 2009

A message to DM: “Sell the complete offering or die a death”

Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]

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Uploaded

May 16, 2010

00:05:00 GMT

"Wasp"

Mike Tittel

GyroHSR Cincinnati

Next ignition backgrounds published in 1:00:00

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