Archive for the ‘globalization’ Category

Thursday, July 14th, 2011

A Young World is No Place for Old Corporations

Thursday, July 14th, 2011

… we so often hear “we want to be like Apple or Google,” the success stories of today. But in truth, these firms were never created as corporations in the mid-century mold. Their founders were courageous and created something original, rather than mimic older corporate styles.

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Tuesday, July 12th, 2011

Cross-Cultural Marketing: Can I Get a Camel With That?

Tuesday, July 12th, 2011

One of the most interesting aspects of marketing in the Middle East region is learning how to make campaigns work locally.  When setting up an agency in any new place as a foreigner you try to learn about the local culture and nuances as quickly as possible, primarily to avoid offending anyone. Books like Don’t They [...]

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Wednesday, July 6th, 2011

Welcome to the @ Work State of Mind

Wednesday, July 6th, 2011

Last summer, we assembled a group at HyperIsland, the world-famous digital training center in Karlskrone, Sweden, for what we call Ignition Camp, an intense professional development program for our youngest colleagues showing the greatest promise. We were exposing these students to our techniques and tools for ideation and collaboration. They were asked to select a [...]

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Wednesday, June 29th, 2011

I Am Boss Man

Wednesday, June 29th, 2011

Running a business in the Middle East as a woman (and a Western one, too), is actually a lot easier than you’d think. At a professional level, my female business partner and I have never encountered any negativity.

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