Archive for the ‘Enviromental Marketing’ Category

Thursday, September 22nd, 2011

Try Asking Your Customers

Thursday, September 22nd, 2011

How do you gain an invaluable insider’s knowledge and authentic insight to connect a brand with consumers in a direct way? When I was asked by Ruby Pseudo Consultancy to blog for Converse Ltd. at the Lowlands Festival Holland, what I saw was a case study in how to do it right. First, ask loads of questions. If you really want to understand why people and consumers do what they do, give them a forum to tell you.

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Friday, August 12th, 2011

Marketing Lessons From a Hospital Visit

Friday, August 12th, 2011

Children’s Hospital Colorado has created a brand experience that not only helps kids better cope with emotional stress and heal faster but has also built a brand advocate of one mother and a loyal customer of a small boy.

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Monday, August 2nd, 2010

iPad: The ‘I’ is for India

Monday, August 2nd, 2010

India: the world’s second most populated country with almost 1.2 billion residents.  That’s one big, and therefore very attractive market! Yet the average annual salary is under £1,000. Consequently, there have been numerous attempts to produce affordable technological solutions to capture this sizeable revenue stream. To date however, almost every project has failed to get [...]

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