Archive for the ‘Economy’ Category

Monday, April 30th, 2012

Helping Americans ‘Take Charge’ of Their Futures

Monday, April 30th, 2012

Before Lincoln Financial set out to launch our new advertising campaign on Thanksgiving Day, we decided to get the feel for the mood of America. After the financial turmoil of the last few years, we learned that Americans yearned to feel in control of their lives again. Lack of trust in institutions and a sense [...]

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Sunday, January 8th, 2012

CMO Is New King of Audience Ratings

Sunday, January 8th, 2012

Who are the last emotional guides of our society? Who or what can create want, satisfy pleasure and decree the keys to the success of individuals and their degree of fulfilment? Who, if not brands and artistes (who have themselves become brands!)?

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Friday, August 13th, 2010

B2B, B2C, B2G – It’s All Talent

Friday, August 13th, 2010

Increasingly we are seeing reports which herald a more positive economic outlook.  Avoiding the ominous double-dip which looms in the wings, a brighter horizon is a very real possibility.  While this warrants some restrained relief, we in the agency world need to recognize that a change in approach is required to stay ahead of the [...]

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Monday, August 2nd, 2010

iPad: The ‘I’ is for India

Monday, August 2nd, 2010

India: the world’s second most populated country with almost 1.2 billion residents.  That’s one big, and therefore very attractive market! Yet the average annual salary is under £1,000. Consequently, there have been numerous attempts to produce affordable technological solutions to capture this sizeable revenue stream. To date however, almost every project has failed to get [...]

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