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Archive for 'Direct Marketing'

June 02, 2010

It’s big and it stinks.

While taking a Sunday-afternoon wander round the picturesque streets of Amsterdam the other week, I was overwhelmed by the site of huge piles of rubbish heaped on every corner. The cobbled streets looked horrendous with overflowing bins and rubbish blowing around, looking like the aftermath of some giant and debauched party. Contrary to popular belief, [...]

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November 11, 2009

Truth about digital in b2b marketing

It is often taken as fact that business-to-business marketing is the less glamorous, less sophisticated sister in the marketing family. But why has this assumption prevailed when B2B marketers are in fact embracing the latest innovations in marketing practices?
Contrary to popular belief, digital is central to b2b marketing. So much so that in GyroHSR’s B2B [...]

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October 15, 2009

A message to DM: “Sell the complete offering or die a death”

Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]

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Uploaded

May 30, 2010

00:05:00 GMT

"Fire"

Stefanie Seitz

GyroHSR Munich

Next ignition backgrounds published in 1:00:00

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