Archive for the ‘Digital’ Category

Thursday, May 3rd, 2012

Every b2b agency to benefit from tapping into mobile communication platforms

Thursday, May 3rd, 2012

Mobile technology is now prevalent across both the consumer and corporate spheres. Just two examples in the UK this week highlight the weight that smartphones, tablets and other such devices are being given in the professional sphere. The UK government is looking to introduce a tablet computer for every single MP in order to save [...]

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Monday, April 30th, 2012

4 Reasons Pinterest Wins with Women (And Facebook Loses)

Monday, April 30th, 2012

Look out Facebook. A picture is worth a thousand words especially if you are looking to speak to female consumers. That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. Women are almost completely responsible for Pinterest’s success—according to Inside Network’s [...]

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Thursday, April 12th, 2012

Thanks, Apple, but What’s Next?

Thursday, April 12th, 2012

Don’t get me wrong. I am a very big Apple fan and an even bigger Steve Jobs admirer, but I’m waiting. Waiting for what? Well, waiting for Apple to introduce something entirely new. Something that it has figured out we want, or better yet something it knows we need. The iPod was introduced in 2001, the [...]

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Tuesday, April 10th, 2012

Putting Digital in Its Place: People Are Analog

Tuesday, April 10th, 2012

Every time I hear marketing people use the word “digital,” and indeed I use it myself, I keep going back to something Rishad Tobaccowala wrote in his insightful essay, Four Thoughts on the Future of Advertising: “The world might be digital but people are analog.” He gives plenty of texture around the comment (how agencies [...]

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