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November 11, 2009
Truth about digital in b2b marketing
It is often taken as fact that business-to-business marketing is the less glamorous, less sophisticated sister in the marketing family. But why has this assumption prevailed when B2B marketers are in fact embracing the latest innovations in marketing practices?
Contrary to popular belief, digital is central to b2b marketing. So much so that in GyroHSR’s B2B [...]Read More
October 29, 2009
Switching Banks and Brand Loyalty in the Digital Age
I have a dilemma. I have become so dependent on my cell phone to integrate my online and my offline worlds that I have come to the point where I might switch banks. I have been with my current bank since I opened my first savings account at the age of 7. After numerous mergers [...]
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October 20, 2009
What is a viral?
We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way.
And it’s simple and cheap right? Just film a movie, stick it on YouTube and watch it spread all over the world, easy. Well [...]Read More
August 12, 2009
Where Tesco Leads Will Others Follow?
Tesco has always been innovative with its adoption of digital technologies. Nick Lansley, an analyst/programmer in its IT division is closely regarded as the brains behind its successful online grocery store it launched in 1996; therefore it’s no surprise that Tesco would continue with its digital innovation by announcing the release of its online store API to the developer community.
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Uploaded
May 07, 2010
00:05:00 GMT
"Sting"
Jonathan Hart
GyroHSR Chicago
Next ignition backgrounds published in 1:00:00
