Archive for the ‘CRM’ Category

Tuesday, May 15th, 2012

Why Consumer-to-Consumer Communication Wins

Tuesday, May 15th, 2012

Communication is no longer about just businesses talking to anyone; it’s about people talking to people. Forget who’s on the end of the conversation. This is about where it all starts. The future of communications is C2C, or consumer2consumer or people2people. Individuals, whether buying for business or themselves, are talking to and listening to other [...]

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Monday, April 16th, 2012

Why Media Planning Evolved into Connections Planning

Monday, April 16th, 2012

Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an afterthought. First came strategy, then came creative, and then we said, ‘did media come up with a plan yet?’ Tell them we have [...]

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Tuesday, April 3rd, 2012

Retaining Customers in a Digital World

Tuesday, April 3rd, 2012

This Valentine’s Day I sent my wife flowers, bought her a small gift from Tiffany’s and took her away for the weekend—all things well deserved for a loving soul mate and mother, who tolerates my continual travel, demanding work schedule and me in general. On Feb. 27, I received a handwritten thank you note from [...]

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Wednesday, January 4th, 2012

Mobile Carriers Not Getting the Signal

Wednesday, January 4th, 2012

In her remarkable book, Resonate, CEO and educator Nancy Duarte notes that “if two products have the same features, the one that appeals to an emotional need will be chosen.”

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