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March 10, 2010
Keynote address at TfMA London
GyroHSR’s Rick Segal recently delivered a keynote presentation at TfMA London, sharing a keynote platform with the likes of Facebook, Google, Econsultancy, YouTube and AMV BBDO.
“The Lazarus profession: how advertising keeps rising from the dead”Read More
March 08, 2010
Boldly Blogging…
I finally got round to watching the new Star Trek film at the weekend; it’s great entertainment. Lots of jaw-dropping special effects, some unexpected humour, plenty of nail-biting sequences and a theme running strongly throughout – the balance of logic, reason and science (Spock) with heart, feeling and instinct (Kirk) that’s essential to any successful [...]
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December 03, 2009
DIRECTOR OR CURATOR?
The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]
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October 20, 2009
What is a viral?
We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way.
And it’s simple and cheap right? Just film a movie, stick it on YouTube and watch it spread all over the world, easy. Well [...]Read More
Uploaded
May 01, 2010
00:05:00 GMT
"I saw a zeppelin in the woods"
Dimitri Reijniers
GyroHSR Amsterdam
Next ignition backgrounds published in 1:00:00
