News and Insights // Blog

Archive for 'Business to consumer'

September 02, 2009

GyroHSR London awarded integrated marketing brief for Nuffield Health

GyroHSR has been awarded the integrated marketing brief for Nuffield Health, the UK’s largest not for profit independent healthcare provider, following a four-way pitch.
GyroHSR has been tasked with the next stage in the development of the Nuffield Health brand following its acquisition and integration of Cannons Health Clubs last year. Our work will support the [...]

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July 07, 2009

What’s The Story?

One of the basic principles of advertising is to translate properties into benefits. Many classic adverts from the 1950s take the benefit and dramatise it, i.e. shows it in an unexpected and interesting way. That’s still how a lot of advertising works, and has to work.

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June 24, 2009

Bing!

It’s even got it’s own sound effect, but is Microsoft’s new search engine really going to challenge Google’s dominance? The usual Microsoft bashers are already giving it a hard time, it’s even been dubbed “But It’s Not Google” but what’s it really like?

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May 16, 2010

00:05:00 GMT

"Wasp"

Mike Tittel

GyroHSR Cincinnati

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