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Archive for 'Business to consumer'
November 11, 2009
Truth about digital in b2b marketing
It is often taken as fact that business-to-business marketing is the less glamorous, less sophisticated sister in the marketing family. But why has this assumption prevailed when B2B marketers are in fact embracing the latest innovations in marketing practices?
Contrary to popular belief, digital is central to b2b marketing. So much so that in GyroHSR’s B2B [...]Read More
October 20, 2009
What is a viral?
We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way.
And it’s simple and cheap right? Just film a movie, stick it on YouTube and watch it spread all over the world, easy. Well [...]Read More
October 05, 2009
The real thing?
Coca Cola’s lawyers obviously need a holiday … to Corsica.
On a recent trip there I discovered the locals have their very own version of The Real Thing – Corsica Cola – and they haven’t been shy in using the Coke packaging as the inspiration for their own e.g. http://www.fractal-angel.org/photo/img/photo0829.jpg
At first I assumed that Coke must [...]Read More
September 02, 2009
GyroHSR London awarded integrated marketing brief for Nuffield Health
GyroHSR has been awarded the integrated marketing brief for Nuffield Health, the UK’s largest not for profit independent healthcare provider, following a four-way pitch.
GyroHSR has been tasked with the next stage in the development of the Nuffield Health brand following its acquisition and integration of Cannons Health Clubs last year. Our work will support the [...]Read More
Uploaded
May 08, 2010
00:05:00 GMT
"Construction"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
