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Archive for 'Business to consumer'
August 09, 2010
The Future of the Agency – The Agency of the Future
Q: What do you call an agency resistant to change?
A: Dead
Somewhat final – but since Darwin, pretty conclusive. And yet I find it somewhat ironic that the industry tasked with bringing about change is so bad at changing itself. But all this is about to change and the path of enlightenment will be revealed. We’ve [...]Read More
June 02, 2010
It’s big and it stinks.
While taking a Sunday-afternoon wander round the picturesque streets of Amsterdam the other week, I was overwhelmed by the site of huge piles of rubbish heaped on every corner. The cobbled streets looked horrendous with overflowing bins and rubbish blowing around, looking like the aftermath of some giant and debauched party. Contrary to popular belief, [...]
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November 11, 2009
Truth about digital in b2b marketing
It is often taken as fact that business-to-business marketing is the less glamorous, less sophisticated sister in the marketing family. But why has this assumption prevailed when B2B marketers are in fact embracing the latest innovations in marketing practices?
Contrary to popular belief, digital is central to b2b marketing. So much so that in GyroHSR’s B2B [...]Read More
October 20, 2009
What is a viral?
We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way.
And it’s simple and cheap right? Just film a movie, stick it on YouTube and watch it spread all over the world, easy. Well [...]Read More
Uploaded
May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
