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Archive for 'business to business'
May 04, 2010
4 Steps to B2B SEO Accountability
Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI: rankings.
Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed [...]Read More
March 17, 2010
Brand v Demand
Manchester last month re-established itself as a powerhouse of world industry with a GyroHSR event entitled Brand v Demand. The gathering at Manchester’s stunning gothic Town Hall brought together the great and the good of B-to-B leaders to debate: “In recessionary times, do marketers tend to disinvest their brands in favour of short term demand [...]
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March 16, 2010
6 Steps for Getting Control of B2B Social Media
I had the opportunity last week to speak on social media at a couple of B2B conferences. It gave me a chance to get out of the bubble and speak with folks in the trenches. It turned out to be an eye-opener.Â
Attendees at the conferences were marketers representing original equipment manufacturers (OEMs) heavy industry, and [...]Read More
March 10, 2010
Keynote address at TfMA London
GyroHSR’s Rick Segal recently delivered a keynote presentation at TfMA London, sharing a keynote platform with the likes of Facebook, Google, Econsultancy, YouTube and AMV BBDO.
“The Lazarus profession: how advertising keeps rising from the dead”Read More
Uploaded
April 17, 2010
00:04:00 GMT
"Construction"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
