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August 09, 2010
The Future of the Agency – The Agency of the Future
Q: What do you call an agency resistant to change?
A: Dead
Somewhat final – but since Darwin, pretty conclusive. And yet I find it somewhat ironic that the industry tasked with bringing about change is so bad at changing itself. But all this is about to change and the path of enlightenment will be revealed. We’ve [...]Read More
June 04, 2010
The New Partner Marketing Model
In the “good old days,” companies like IBM built a ubiquitous brand with unique products and then dictated their terms and funds to sales channels. Brand advertising was typically delivered via one of the three major TV networks aimed at the mass market to create a “pull” that would have customers do whatever it took [...]
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May 14, 2010
Rick Segal Discusses the State of BtoB Marketing
Rick Segal along with Tom Nightingale, Vice President of Communications and CMO at Con-way Inc. and Ed Russ, U.S. Chief Marketing and Sales Officer at Grant Thornton International discuss the state of BtoB marketing in a Marketing News podcast with Elizabeth Sullivan. Click here to listen.
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May 14, 2010
B-to-B Social Media and the Upside-Down Funnel
In my post on 6 Steps to Getting Control of Social Media, I mentioned the concept of an upside-down funnel.” I thought I’d spend some time explaining it in this post.
As with most new technologies, social media is starting to settle in and common applications of the platforms are becoming known. In many large B-to-B [...]Read More
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May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
