Archive for the ‘Brands’ Category

Tuesday, March 13th, 2012

What Marketers Can Learn from ‘The Artist’

Tuesday, March 13th, 2012

We live in a world of 3-D, surround sound and high-tech special effects. Yet it was “The Artist,” a silent black-and-white film, that came away on top at BAFTA awards, the Golden Globes and the Oscars. It’s not just nostalgia or cinematic pastiche that has critics and audiences talking worldwide. “The Artist” is particularly special [...]

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Monday, February 13th, 2012

Will Google+ Trump Facebook with Digital Intimacy

Monday, February 13th, 2012

If Dunbar’s number of 150 represents a theoretical limit to the amount of stable social relationships one person can manage, then who are these other 850 friends attached to my Facebook account? It is pretty clear that the initial appeal to Facebook for advertisers was the sheer volume of “eyeballs” or in other words its [...]

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Wednesday, January 4th, 2012

Mobile Carriers Not Getting the Signal

Wednesday, January 4th, 2012

In her remarkable book, Resonate, CEO and educator Nancy Duarte notes that “if two products have the same features, the one that appeals to an emotional need will be chosen.”

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Tuesday, November 22nd, 2011

Brands Don’t Change. They Travel.

Tuesday, November 22nd, 2011

Our day-to-day job is to ensure the brand travels through time and to help it weather crises and changes by updating and respecting its founding idea. We create worlds that respect these founding values and legitimise the brand’s long-term future.

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